Melody Kole

KSCM was a digital radio station at Sierra College in Rocklin, CA. Before I joined the team, the station mainly focused on live shows while utilizing social media as a means of promotion. Although my main role was social media manager, I took initiative in rebranding KSCM's image into a more sleek and modernized version of what it once was. I also expanded upon the content that their website and social media channels had to offer by adding podcasts, blog posts, and creating Instagram stories to promote local events. Along with that, I took on the task of planning and promoting monthly "Open Mic Night" events as a way to engage with the community.

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Branding

I designed a new profile picture and header using the pre-existing logo and color palette. Profile picture and banner was used across multiple social media platforms to ensure consistent brand identity.

Instagram

My main goal for the Instagram grid was visual cohesiveness, therefore I created a template consisting of a background with colored overlay and white frame in Photoshop. Posts were planned so that each row of three would have the same colored background. Captions were copywritten to promote talking points on podcasts or topics covered in blog posts on the KSCM website.

Miscellaneous

I designed a graphic showing the schedule of shows for the week using Photoshop.

Designed promotional flyers for the station and monthly open mic night events.

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