Pallure

Influencer Outreach | Social Media Community Management | Content Strategy

During my time as Artist Relations Coordinator at Pallure, I was responsible for maintaining communications with the brand's social audience consisting of hairstylists, salon professionals, influencers, and consumers. I scouted and reached out to influencers, offering gifted products in exchange for content that the brand would repost, which provided a mutually beneficial opportunity for both parties. The brand emphasized authentic and organic growth on their social channels, therefore an important part of my position was to develop personable yet professional relationships with hair artists and content creators.

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PRO Educator Program
Pallure's PRO Educator program was launched in August 2022.
For its first quarter, I assisted the Artist Relations Supervisor in preparing monthly PR packages to be sent to PRO Educators along with drafting copy for content briefs. 
For its second quarter in October 2022, I was responsible for curating my own roster of artists to onboard as well as overseeing relationships of artists onboarded in the first quarter.
My duties relating to the PRO Educator program included: developing content briefs, tracking content deliverables, and curating content to be featured in the PRO Educator newsletter.
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Pallure Artist Recaps
Every Thursday, the marketing team would present notable highlights from the content received from hair artists on our roster throughout the week. Some of my slides are shown below.
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